There's a particular conversation happening at basins all over Ireland right now. A client has read about bond repair. She wants it. And you're doing the mental arithmetic on what it costs you to stock the brand she's naming.

Amethyste Biomimetic Molecular Repair is FarmaVita's answer to that conversation — and the answer is a good deal more interesting than "here's a cheaper one".

What's actually in the bottle

The active is a Biomimetic Tri-Peptide Complex, built through synthetic biology rather than extracted from animal or plant protein. That distinction matters more than it sounds. Traditional "protein" treatments use hydrolysed keratin from wool, or wheat and soy proteins — molecules that are protein-like but not structurally matched to human hair. FarmaVita's complex is designed as hair-identical keratin, so it works with the fibre's own biology rather than sitting on top of it.

The formulation logic is precision over volume: tripeptides composed to target damaged structures specifically, at elevated potency, with results that build wash after wash rather than washing straight back out.

FarmaVita's own claim for the product is that it reverses three years of damage.

Where it sits against the names your clients know

Retail prices including VAT, checked 21 August 2026.

Look at the K18 line twice. Half the volume, roughly twice the price. Per millilitre, Amethyste Biomimetic works out at a fraction of what a peptide repair treatment is expected to cost — and it's a professional product with a trade tier behind it, not a retail-only hero.

We'll be straight with you about one thing, because you'll hear it from a rep eventually: peptide repair built through synthetic biology isn't unique to FarmaVita. K18 pioneered the approach commercially and others have followed. What is unusual is finding it at this price inside a complete professional system, distributed and supported in Ireland.

It isn't a one-bottle wonder

Biomimetic is the flagship, but the repair story runs right through the Amethyste range, and that's where the backbar economics get genuinely good:

• Nutritive Repair Shampoo 250ml — €14.90 — Niacinamide + Glycolic Acid, cleanses while it strengthens
• Rich Nutritive Repair Mask 250ml — €17.00
• Luminescence Repair Nutri Lotion — €37.00
• Nutritive Repair Shampoo 1000ml — €29.00 for the backbar

A full repair ritual — shampoo, mask and the Biomimetic serum — comes in under €70 retail. One competitor mask does not.

Why FarmaVita can do this

FarmaVita is an Italian house that has spent forty years putting its money into formulation rather than the advertising around it. No celebrity faces, no fashion-week budget. That's a deliberate trade-off, and it lands in your margin rather than someone's media spend.

For a salon, the practical version is this: you can say yes to a client who wants bond repair without the retail price killing the conversation. The treatment sells off the backbar because the number doesn't frighten anyone.

Try it

Amethyste Biomimetic Molecular Repair, 100ml, €37.00 incl. VAT.

View the product  |  Browse the full Amethyste range

Salon owners — apply for a trade account for professional pricing across the FarmaVita range. Next-day delivery on most orders. Questions? 051 334244.