PIONEERS

CUSTOMISABLE

BOAR BRISTLE - PAIN FREE DETANGLING

Flowers are blooming, bringing all the colours to let you shine throughout this colourful season! Find the perfect colour tones and bring the best out of you through our new Fingerbrush Bloom limited edition.

HD LIFESTYLE - Styling & Care

A Professional Styling collection inspired by skin care science - HD LIFESTYLE CELEBRATES PEOPLE’S UNIQUENESS, INDIVIDUAL EXPRESSION AND LIFESTYLE.

New Life Color Plus Collection

LIFE COLOR PLUS - Excelsa HP technology - RESTRUCTURING INTENSE AND MAXIMUM PROTECTION PROMOTE BETTER PENETRATION OF COLOR

Eve Ultimate Prelightener

Enriched in vegetal Keratin - Eve Experience Prelightener 9 levels - High adherence, better texture, suitable for every technique. EVE innovative formula is able to withhold the ammonia and release it gradually during the bleaching service, allowing to ac

Back Bar Professional Haircare

All the professional high-performance formulas are enriched with nutrients, plant-based extracts - Great value! Salon quality! Browse our extensive range of professional hair shampoos and conditioners. We have a shampoo to deal with all hair types and te

Amaro Tailored for men

Luxury Men's care range created in Italy - Inspired by the timeless atmospheres of the Roaring 20’s Amaro men’s grooming collection is developed refreshing classical formulas, with high quality

Angel Professional

We supply the full range of Angel Professional Hair Products. All our products, are tested by our team of professionals, before being put in our product portfolio, so our customers can put their mind at rest about the quality of the products.

By Olivia Garden

Healthy & shiny hair - Protection for coloured, overtreated and damaged hair - Care for damaged hair while creating the perfect blow-dry!

it's all good as it's cancer free

Think Pink